marketing (ad)ventures

Social Media is largely a global megaphone that lets you talk with your customers with the candor of your living room. While engaging in the conversation is obviously requisite, you can learn just as much from listening. As is the case with so many conversations, there’s plenty of “hearing” going on, but not necessarily as [...]

There was a time, not that long ago, when businesses could chose whether or not to engage online. Facebook was largely a collegiate occurrence, and executives talked about “waiting it out” to see which social media tool would have the staying power to rise to the top. Then they’d get involved. That time is long [...]

If you have ever tried to use Google to find something, the hundreds of suggested sites returned by each search are evidence that despite a good SEO and web development intentions, it’s still hard to find things online. Wrangling together a compilation your business’ social media listings is difficult at best. Once the list is [...]

Looking to drum up some traffic for your blog? The good news is, even if you’re not internet marketing-savvy, there certainly are plenty of things that can help generate traffic. The bad news is, there aren’t enough SEO tricks to make a boring or poorly written blog popular – at least not for the long-term. While I can’t help you write your blog, here’s the short list of “easy” things to promote a blog and attract readers.